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Our Vision

The technology-driven Fourth Industrial Revolution is well and truly on it's way. State, Market and Civil Society are grappling with the new demands on them and the externalities. Embracing digital comprehensively and deeply is the way forward undeniably. We are committed to a better world through support to organisations as they go on their digital transformation journey.

WHAT WE OFFER

Business Modelling

Digital technologies give you new ways to configure productive resources for dramatically improved value creation. We design ways in which you can exploit the opportunity through the aggregation of demand and supply, disintermediation, high-quality user experiences, automation and much more.

Product Development

Translating a market opportunity to revenue and value requires a well-designed product development model. We use proven methodologies for product development using the best in class digital technologies keeping in mind your short, medium and long term goals. We have been technology partners for a global, diverse clientele in their multi-year product-led growth stages. Our teams bring in engineering excellence and agility - two key attributes for success in product development for a digital world.

Service Design

Serving your users effectively and efficiently through digital platforms is a key to retention and importantly brand loyalty. In a world marked by abundance of choices for your user, serving right, every time is essential for survival. With our tools and expertise in the area, we design service delivery platforms for you that perform high on user experience and efficiency.

Technology Consulting

A rapid emergence of technologies presents a challenge when making the investment decisions in digital. Fitness for purpose, maturity levels, roadmaps, interoperability, obsolescence and much more are concerns that go into identifying the right technology stack for your digital initiative. Our exposure to the wide range of Open Source stack and importantly our engagement with Open Source Communities give us deeper insights about these issues and we can help you make the right choices for your digital investments.

Growth Consulting

Growth is an ever-present concern for an organisation. We work with you to build your growth strategy and execute it. We have consolidated our experience of helping our clients grow their market share and teams through stage-appropriate digital initiatives to develop frameworks, methodologies and tools to help your business grow sustainability at rates that put you ahead of your competition.

Digital Solutions

Problem-solving is a way to move your organisation to a higher equilibrium; when done right. Depth of engagement with the problem, effective root cause analysis, selection of appropriate alternative and careful execution covering the technology, human and organisational aspects give you great solutions. Our expertise in defining solutions stems from our culture of exploring all angles of a problem by relying on our in house multi-disciplinary teams.

Exploring new business generation through social media marketing and a general content strategy

In the last year or so we have been in the process of transitioning from a small business to a medium size business. With over 50 people in the rolls it was time we moved away from a bunch of people working with and around a single individual to a more structured organizaiton. As part of this transition we have been looking to change gears on our marketing initiatives. For the first time since we started our business we now have a business development team and we have active business development activities going on. However we have not really tapped into the potential of the web and specifically the social media. I have been doing a lot of reading on the net on how to successfully reach out and leverage on the social media. Most of the content in the space is generated by social media marketers and web marketing companies and therefore are very generic in nature or very high level in detail. Everything looks all good and nice but when it comes to the implementation of these ideas you are kind of clueless. As a company we have been following an open documentation policy for the documentation that we create internally. Although this might look very altruistic it does pay to be open. For example as of writing this article we get around 2500 visitors per day on our website and all because we have published all our technical notes and documentation as articles on our website. A significant percentage of our business is generated through leads from our website. Now coming to the social media strategy - I know for sure that it has to work. If it does not, then you wouldn't have all these companies investing into these heavily and there wouldn't be all these people who claim to have it work for them. So I am going to put my stakes on this strategy and try to build a coherent web strategy in line with our marketing strategy. I just have to figure out how all of these things work as pieces and how all of these fits together. As with other things I do, I will be documenting my experiments in the social media / web marketing space and will be sharing my findings and my understanding with the rest of the world out there hoping that somebody out there would benefit from the information I share. You will be able to follow my journey by following our profile on Facebook - http://www.facebook.com/zyxware. You could always come back and visit our site for updates as well. I will also be discussing a lot about this on LinkedIn. You can follow me on LinkedIn to keep a tab of that - http://linkedin.com/in/anoopjohn